Meet us

Plankton was conceived in early 2017 by Carl Robertson. His desire was to focus his 17 years of marketing, agency knowledge and expertise on businesses that really need a helping hand with the minefield that is digital advertising. Carl’s ability to form genuine partnerships and look after your business like it is his own is why he is here.

Carl leads the Wellington-based business and ensures that his clients are up to speed on the latest innovations and marketing tools, supporting business growth and exceeding the return on investment. With experience across Government, private and not for profit sectors, Carl’s goal is to ensure clients receive a consistently high level of customer service and are delivered with outstanding results. He’s a true strategic partner, who’s able to build great working relationships, set clear goals and manage multiple projects, while consistently delivering a high level of direction and added value to
his business partners.

Carl Robertson


Carl Robertson is the Founder of Plankton. This Mad Man has more than 17 year’s experience in the Wellington advertising and marketing industry. Born not far away in Lower Hutt, Carl is incredibly passionate about the greater Wellington area and all it has to offer. When he’s not thinking about your brand, he’s enjoying life with wife Justine and their two daughters. Any passion left over is devoted to his favourite drop – Panhead Supercharger APA. He loves walking and takes great pleasure in reducing his carbon footprint.

Emily Mecchia

creative director

Emily Mecchia brings the laughs to the Plankton team and is our Creative Director. Our design guru has spent the last five years immersed in the design and advertising industry. Some of those were spent in Melbourne, where she gained a deep understanding of agency models and how to develop and execute successful campaigns. We love her vast creative knowledge and strategic design thinking, not to mention her ability with an illustrating pencil. When she’s not being all creative and arty, Emily likes going to gigs and perfecting her poached egg technique!